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Case Study · Branding

The Makana Foundation

Pro Bono Brand Identity

Complete brand identity package for a nonprofit — logo, color palette, typography, and style guide. Delivered at no cost. A relationship and a referral worth more than the invoice.

DeliverablesLogo · Palette · Typography · Style Guide
Turnaround1 Week
OutcomePNG · SVG · PDF
The Makana Foundation brand identity
Brand IdentityLogo DesignColor PaletteTypographyStyle Guide

“Fantastic!! Thanks so much! It's beautiful”

— The Makana Foundation

The Situation

The Makana Foundation approached CutLevel Studio needing a professional brand identity from scratch. As a nonprofit, budget was a constraint. We took the project on pro bono — partly to do something good, partly to build a portfolio piece, and partly because good work builds relationships.

What We Delivered

Logo Design

Two full concepts with two revision rounds each. Delivered in PNG, SVG, and PDF. Light and dark versions included.

Color Palette

Primary, secondary, and accent colors with hex codes, RGB values, and usage guidelines for both print and digital.

Typography System

Heading and body font pairings with size scales, weight usage, and Google Fonts or licensed font recommendations.

Style Guide

A complete one-stop reference document covering logo usage rules, color applications, typography hierarchy, and do/don't examples.

The Outcome

The Makana Foundation walked away with a complete, professional brand identity that positions them credibly with donors, partners, and the community they serve. The response — "Fantastic!! Thanks so much! It's beautiful" — says everything.

For CutLevel Studio, this became a portfolio anchor and a source of referrals. The cost was zero. The value was not.

Our brand identity package is available to any business at $200–$400. It includes everything delivered here: logo, palette, typography, and style guide. Ready in under a week.

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