Disney's Property Management
Custom website for a real handyman business in Belleville, MI. Built to load fast, rank locally, and turn visitors into phone calls. We built it, we run it, it works.
The Problem
Disney's Property Management is a handyman business in Belleville, MI. Before the site, they had no web presence — no website, no Google Business Profile, nothing. Leads came exclusively from word of mouth.
Word of mouth has a ceiling. It only works when someone already knows to ask. Every week, homeowners in Belleville, Canton, and Ypsilanti search for handymen on Google — and none of those leads were reaching DPM because the business didn't exist online.
After-hours inquiries — when a homeowner needs something fixed and calls or texts — had nowhere to land. No website means no chatbot, no form, no way to capture that lead. Every after-hours inquiry was a potential job lost.
What We Built
Fast, mobile-first site. Homepage with service overview and call-to-action, services page with specific offerings, service area page naming every city served, about page, and contact page with a lead form. Loads in under 2 seconds. Clickable phone number in the header on every page.
Service areas named explicitly in copy and metadata. Google-indexable pages for each service. Schema markup. Google Business Profile setup and optimization — photos, service categories, keyword description, service areas, hours.
Claude-powered chatbot trained on DPM's services, pricing, and service areas. Answers common questions instantly. Captures name, number, and job type from visitors who won't fill out a form. Sends lead alerts directly to the owner. Available 24/7 — including at 2am when someone's pipes burst.
Results
Google Business Profile — Last 90 Days
DPM went from zero online presence to 47 inbound calls in 90 days — all from Google. 340 searches per month now surface the business to people actively looking for a handyman in Belleville and surrounding cities.
Before: all leads came through word of mouth. After-hours inquiries were missed. No visibility in Google searches for handyman services in Belleville or surrounding cities.
After: 112 people clicked through to the website from the GBP listing. 23 requested directions. The AI chatbot handles after-hours inquiries. Every job-ready visitor has a frictionless path to contact.
What This Means for Your Business
DPM is the same system we sell to clients — we built it for ourselves first to make sure it works. Same stack. Same process. Same timeline.
If you're an HVAC company, plumber, roofer, painter, or landscaper in Metro Detroit and you don't have a website that's actively generating leads, you're in the same position DPM was before the build: invisible to everyone who doesn't already know your name.
One job from a new customer — one $3,000 HVAC install, one $8,000 roof — covers your website for years. Everything after that is pure margin.
Want This for Your Business?
Book a free 15-minute call. We audit your current online presence and show you exactly what you are missing.
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