Great Lakes Services — Past Work
Logo, color palette, typography, and full brand style guide for a Metro Detroit lawn and landscaping company. Pro bono. Built to look like a company three times their size.
The Brief
Great Lakes Services is a lawn and landscaping company serving Metro Detroit. They needed a brand that looked professional enough to compete with established companies — a logo that could live on a truck wrap, a yard sign, or a flyer without losing impact.
We delivered the full package pro bono. The goal: a brand that looks like it belongs on a $10M company, built for a startup budget.
What We Delivered
Bold circular badge logo built for trades — works on trucks, yard signs, hats, and digital equally well. Delivered in PNG, SVG, and PDF.
Forest green, grass green, yellow, and sky blue — a palette that communicates nature, reliability, and energy. Full hex codes and usage guidelines included.
Bebas Neue as the primary headline font with Montserrat for supporting text — strong, readable, and built for blue-collar credibility.
Complete brand reference covering logo usage, color application, typography hierarchy, iconography principles, photography direction, and tone of voice.
The Outcome
A complete, cohesive brand identity that Great Lakes Services can use across every touchpoint — trucks, uniforms, digital, print, and signage. The circular badge logo is instantly recognizable and built to scale as the company grows.
This is past work. CutLevel Studio now focuses exclusively on websites. See what we can build for your business at our pricing page.
Let's Get You Online.
Book a free 15-minute call. We will audit your current online presence and show you exactly what you are missing.
Book a Free Call