Pro Bono Branding
Complete brand identity package for a nonprofit — logo, color palette, typography, and style guide. Delivered at no cost. A relationship and a referral worth more than the invoice.
“Fantastic!! Thanks so much! It's beautiful”
The Situation
The Makana Foundation approached CutLevel Studio needing a professional brand identity from scratch. As a nonprofit, budget was a constraint. We took the project on pro bono — partly to do something good, partly to build a portfolio piece, and partly because good work builds relationships.
What We Delivered
Two full concepts with two revision rounds each. Delivered in PNG, SVG, and PDF. Light and dark versions included.
Primary, secondary, and accent colors with hex codes, RGB values, and usage guidelines for both print and digital.
Heading and body font pairings with size scales, weight usage, and Google Fonts or licensed font recommendations.
A complete one-stop reference document covering logo usage rules, color applications, typography hierarchy, and do/don't examples.
The Outcome
The Makana Foundation walked away with a complete, professional brand identity that positions them credibly with donors, partners, and the community they serve. The response — "Fantastic!! Thanks so much! It's beautiful" — says everything.
For CutLevel Studio, this became a portfolio anchor and a source of referrals. The cost was zero. The value was not.
This is past work. CutLevel Studio now focuses exclusively on websites. See what we can build for your business at our pricing page.
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